Have you ever seen the confusion in the eyes of your customers when you enthusiastically delivered what you thought they “wanted”? Was that something they needed really  then? Probably not. Have you delivered a solution for THEIR problems or a solution for a problem you assumed they have? I don’t think there is anyone in the IT world who hasn’t experienced this at least once. Right? It is crucial that we deliver real value for our customers but it is easier said than done. During this workshop you can  learn 
– how to prioritize alongside the business strategy and 
– how to know what tasks you need to implement in order to deliver the most valuable experience to your  customers. This means learning about…
– basics of business modeling
– how to map the user journey based on the business model 
– what are the tasks coming out from this journey we need to implement (basically building a backlog)